{"id":12539,"date":"2026-09-25T00:01:50","date_gmt":"2026-09-25T00:01:50","guid":{"rendered":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/"},"modified":"2026-09-25T00:01:50","modified_gmt":"2026-09-25T00:01:50","slug":"sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign","status":"publish","type":"post","link":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/","title":{"rendered":"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign"},"content":{"rendered":"<div>\n<p><a href=\"https:\/\/foxnews.com\/category\/person\/sydney-sweeney\" target=\"_blank\" rel=\"noopener\">Sydney Sweeney<\/a> appears to be keeping boyfriend Scooter Braun close, even while she&#8217;s working.<\/p>\n<p>The &#8220;Euphoria&#8221; star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, Syrn, wearing a delicate necklace bearing the initials &#8220;SB.&#8221;<\/p>\n<p>In photos <a href=\"https:\/\/www.instagram.com\/p\/Ddoljr-m9_1\/?img_index=1\" target=\"_blank\" rel=\"nofollow noopener\">shared by the company,<\/a> Sweeney modeled a pale pink bra from the brand while wearing the gold necklace, with the two small letters visible around her neck.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-shares-bikini-underwear-photos-instagram-dump-australia-trip\" target=\"_blank\" rel=\"noopener\"><strong>SYDNEY SWEENEY SHARES BIKINI AND UNDERWEAR PHOTOS IN INSTAGRAM DUMP FROM AUSTRALIA TRIP<\/strong><\/a><\/p>\n<p>Another image in the carousel showed the 29-year-old actress taking a <a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-poses-lingerie-racy-new-mirror-selfie-photos\" target=\"_blank\" rel=\"noopener\">mirror selfie<\/a> in the same look.<\/p>\n<p>&#8220;Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe,&#8221; Syrn captioned the Instagram post.<\/p>\n<p>The company explained that the new design uses the same fit as its Romantic Demi bra but features a smooth cup intended to be worn under T-shirts.<\/p>\n<p>While neither Sweeney nor the brand identified the meaning behind the necklace, the &#8220;SB&#8221; initials match those of her boyfriend, Scooter Braun.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-sizzles-wonder-woman-corset-costume-soaks-summer-romance-scooter-braun\" target=\"_blank\" rel=\"noopener\"><strong>SYDNEY SWEENEY SIZZLES IN WONDER WOMAN CORSET COSTUME AS SHE SOAKS UP SUMMER ROMANCE WITH SCOOTER BRAUN<\/strong><\/a><\/p>\n<p>The understated accessory comes as Sweeney and Braun have become increasingly public about their relationship after initially keeping their romance relatively quiet.<\/p>\n<p>Sweeney and Braun&#8217;s romance traces back to summer 2025, when the two connected in Venice around the time of Jeff Bezos and Lauren S\u00e1nchez&#8217;s wedding, according to <a href=\"https:\/\/people.com\/sydney-sweeney-wasnt-looking-for-a-new-relationship-after-her-breakup-but-is-very-serious-with-scooter-braun-source-exclusive-12111350\" target=\"_blank\" rel=\"nofollow noopener\">People<\/a>. The outlet first reported in September 2025 that Sweeney and Braun were casually seeing each other.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-goes-instagram-official-scooter-braun-cozy-stagecoach-snaps\" target=\"_blank\" rel=\"noopener\"><strong>SYDNEY SWEENEY GOES INSTAGRAM OFFICIAL WITH SCOOTER BRAUN IN COZY STAGECOACH SNAPS<\/strong><\/a><\/p>\n<p>Their relationship has since grown more serious.<\/p>\n<p>A source told <a href=\"https:\/\/people.com\/sydney-sweeney-wasnt-looking-for-a-new-relationship-after-her-breakup-but-is-very-serious-with-scooter-braun-source-exclusive-12111350\" target=\"_blank\" rel=\"nofollow noopener\">People<\/a> earlier this month that Sweeney hadn&#8217;t been searching for another relationship when she met Braun after ending her engagement to Jonathan Davino.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/entertainment\" target=\"_blank\" rel=\"noopener\"><strong>LIKE WHAT YOU&#8217;RE READING? CLICK HERE FOR MORE ENTERTAINMENT NEWS<\/strong><\/a><\/p>\n<p>&#8220;When Sydney met Scooter, she wasn&#8217;t looking for another relationship. And she truly meant this,&#8221; the source told the outlet. &#8220;She had ended her engagement. She really wanted to simplify her life, not complicate it.&#8221;<\/p>\n<p>Another source told People the two initially became friends before their relationship developed naturally.<\/p>\n<p>&#8220;They started as friends, and it kind of just happened,&#8221; the source said.<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/category\/entertainment\/entertainment-quizzes\" target=\"_blank\" rel=\"noopener\"><strong>PUT YOUR ENTERTAINMENT KNOWLEDGE TO THE TEST AND SEE HOW YOU SCORE<\/strong><\/a><\/p>\n<p>According to the outlet, Sweeney and Braun were both &#8220;surprised&#8221; by the relationship but have since &#8220;become really happy.&#8221;<\/p>\n<p>The couple&#8217;s relationship has become considerably less private over the past year.<\/p>\n<p>Braun accompanied Sweeney to the &#8220;Euphoria&#8221; Season 3 premiere in April, and the two later shared glimpses of trips together throughout the summer.<\/p>\n<p>Earlier this month, they returned to Venice, where they first connected in 2025, and were photographed holding hands and kissing during the trip.<\/p>\n<p><a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-fires-back-trolls-after-facing-criticism-online-provocative-sports-ad\" target=\"_blank\" rel=\"noopener\"><strong>SYDNEY SWEENEY FIRES BACK AT TROLLS AFTER FACING CRITICISM ONLINE FOR PROVOCATIVE SPORTS AD<\/strong><\/a><\/p>\n<p>The getaway came shortly before <a href=\"https:\/\/foxnews.com\/entertainment\/sydney-sweeney-turns-up-heat-ahead-29th-birthday-new-lingerie-campaign\" target=\"_blank\" rel=\"noopener\">Sweeney celebrated her 29th birthday<\/a> on Sept. 12.<\/p>\n<p>Braun marked the occasion with a public <a href=\"https:\/\/www.instagram.com\/p\/DdMiUveRM4A\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram tribute<\/a> to his girlfriend, describing their relationship as a &#8220;true partnership.&#8221;<\/p>\n<p>&#8220;You make me smile harder, laugh louder, adventure more, and dream bigger,&#8221; Braun wrote. &#8220;You&#8217;ve made the ordinary feel exciting and the future feel like something I can&#8217;t wait to get to.&#8221;<\/p>\n<p>He concluded the tribute by writing, &#8220;Happy birthday Syd. Many more celebrations ahead. I love you.&#8221;<\/p>\n<p><a href=\"https:\/\/www.foxnews.com\/newsletters?cmpid=fnfirstnl\" target=\"_blank\" rel=\"noopener\"><strong>GET ENTERTAINMENT SCOOP DELIVERED RIGHT TO YOUR EMAIL BY CLICKING HERE<\/strong><\/a><br \/>\u00a0<\/p>\n<p>Sweeney has publicly celebrated Braun as well. In an Instagram Story for his 45th birthday in June, the actress shared a photo kissing him on the cheek and called him &#8220;the man with the biggest heart I know.&#8221;<\/p>\n<p>In another story, Sweeney thanked Braun for &#8220;all the living room dances and making me smile again,&#8221; adding, &#8220;A good man is rare. A man like you is once in a lifetime.&#8221;<\/p>\n<p>Their relationship has also reached another milestone away from social media.<\/p>\n<p>A source told People this month that Sweeney has been spending time with Braun&#8217;s three children, whom he shares with ex-wife Yael Cohen.<\/p>\n<p>&#8220;They&#8217;re very serious. Sydney&#8217;s spending time with his kids and that&#8217;s a big deal. Scooter&#8217;s very careful about who he brings around them,&#8221; the source told the outlet.<\/p>\n<p>Braun and Cohen finalized their divorce in 2022. Sweeney, meanwhile, ended her longtime relationship and engagement to Davino before becoming involved with Braun.<\/p>\n<\/div>\n<p> &#8211; FOX NEWS<\/p>\n<p>This article appeared on the website foxnews.com<br \/>\nThis article is taken based on Law no. 8\/1996 of Romania. News does not enjoy copyright, so they can be taken, this is our right to take news and information in its entirety and distribute them further. The content was made available to us through the rss mechanism<br \/>\n<a href=\"https:\/\/www.foxnews.com\/entertainment\/sydney-sweeney-subtle-nod-boyfriend-scooter-braun-new-lingerie-campaign\">Original Content<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sydney Sweeney appears to be keeping boyfriend Scooter Braun close, even while she&#8217;s working. The &#8220;Euphoria&#8221; star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, Syrn, wearing a delicate necklace bearing the initials &#8220;SB.&#8221; In photos shared by the company, Sweeney modeled a pale pink bra from<a class=\"read-more\" href=\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\"> [&hellip;]<\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1150,1],"tags":[8982,12957,2911,1677,35,11453,99,13239,12956,3729,10406,10405,123],"class_list":["post-12539","post","type-post","status-publish","format-standard","hentry","category-fox-news","category-news","tag-boyfriend","tag-braun","tag-campaign","tag-gives","tag-in","tag-lingerie","tag-new","tag-nod","tag-scooter","tag-subtle","tag-sweeney","tag-sydney","tag-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News\" \/>\n<meta property=\"og:description\" content=\"Sydney Sweeney appears to be keeping boyfriend Scooter Braun close, even while she&#8217;s working. The &#8220;Euphoria&#8221; star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, Syrn, wearing a delicate necklace bearing the initials &#8220;SB.&#8221; In photos shared by the company, Sweeney modeled a pale pink bra from [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"News\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-25T00:01:50+00:00\" \/>\n<meta name=\"author\" content=\"Misu Videan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Misu Videan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\",\"url\":\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\",\"name\":\"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News\",\"isPartOf\":{\"@id\":\"https:\/\/www.euro-tv.ro\/news\/#website\"},\"datePublished\":\"2026-09-25T00:01:50+00:00\",\"dateModified\":\"2026-09-25T00:01:50+00:00\",\"author\":{\"@id\":\"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/7d76dd7ecd7d235e40cce6ec62083b69\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Prima pagin\u0103\",\"item\":\"https:\/\/www.euro-tv.ro\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.euro-tv.ro\/news\/#website\",\"url\":\"https:\/\/www.euro-tv.ro\/news\/\",\"name\":\"News\",\"description\":\"Euro TV News Agency\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.euro-tv.ro\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/7d76dd7ecd7d235e40cce6ec62083b69\",\"name\":\"Misu Videan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2584ffca062277b8497cf6c9182e423c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/2584ffca062277b8497cf6c9182e423c?s=96&d=mm&r=g\",\"caption\":\"Misu Videan\"},\"sameAs\":[\"https:\/\/www.ziaruldebanat.ro\"],\"url\":\"https:\/\/www.euro-tv.ro\/news\/author\/mihai_vidjean\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News","og_description":"Sydney Sweeney appears to be keeping boyfriend Scooter Braun close, even while she&#8217;s working. The &#8220;Euphoria&#8221; star seemingly gave the music executive a subtle nod in a new campaign for her lingerie brand, Syrn, wearing a delicate necklace bearing the initials &#8220;SB.&#8221; In photos shared by the company, Sweeney modeled a pale pink bra from [&hellip;]","og_url":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/","og_site_name":"News","article_published_time":"2026-09-25T00:01:50+00:00","author":"Misu Videan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Misu Videan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/","url":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/","name":"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign - News","isPartOf":{"@id":"https:\/\/www.euro-tv.ro\/news\/#website"},"datePublished":"2026-09-25T00:01:50+00:00","dateModified":"2026-09-25T00:01:50+00:00","author":{"@id":"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/7d76dd7ecd7d235e40cce6ec62083b69"},"breadcrumb":{"@id":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.euro-tv.ro\/news\/sydney-sweeney-gives-subtle-nod-to-boyfriend-scooter-braun-in-new-lingerie-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Prima pagin\u0103","item":"https:\/\/www.euro-tv.ro\/news\/"},{"@type":"ListItem","position":2,"name":"Sydney Sweeney gives subtle nod to boyfriend Scooter Braun in new lingerie campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.euro-tv.ro\/news\/#website","url":"https:\/\/www.euro-tv.ro\/news\/","name":"News","description":"Euro TV News Agency","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.euro-tv.ro\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/7d76dd7ecd7d235e40cce6ec62083b69","name":"Misu Videan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.euro-tv.ro\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/2584ffca062277b8497cf6c9182e423c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2584ffca062277b8497cf6c9182e423c?s=96&d=mm&r=g","caption":"Misu Videan"},"sameAs":["https:\/\/www.ziaruldebanat.ro"],"url":"https:\/\/www.euro-tv.ro\/news\/author\/mihai_vidjean\/"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/posts\/12539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/comments?post=12539"}],"version-history":[{"count":0,"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/posts\/12539\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/media?parent=12539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/categories?post=12539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.euro-tv.ro\/news\/wp-json\/wp\/v2\/tags?post=12539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}