If I had a tenner for every time a supermarket cut its prices, promising this or that but failing to make a positive difference in the long-term, I’d probably have my own chain by now. http://www.standard.co.uk/business/markets/morrisons-matching-aldi-and-lidl-check-out-the-dutch-for-supermarket-price-wars–chris-blackhurst-9770080.html
